VistaPrint
As Vista.com’s Creative Director, I am currently working to evolve the VistaPrint brand from being known for inexpensive print materials to a one-stop-shop for quality customized print, design and digital marketing for small businesses and consumers across the world.
Led the branding development for VistaPrint Picks. This visual merchandising strategy reinforces the brand’s position as a go-to destination for affordable and high-quality products.
The Role: Creative Director The Crew: Brand Design Director: Georgia Cowley | Copy: Trevor O’Brien Jones, Vickie Carter, Mike Ebeling | Design: Joanna Matuck, Miguel Ribeiros, Floris te Boekhorst | Photography: Shaughn & John (Lifestyle) and Jess Gabeler (Studio)
Directed the cross-channel seasonal campaign that inspires small businesses to prepare for the busy breezy season – from outdoor markets to sidewalk sales.
The Role: Creative Director The Crew: Executive Creative Director: Cliff Skeete Brand and Photography Directors: Julie Halloran and Georgia Cowley | Photo Art Direction: Emily Dyer | Producer: Meagan Moore | Photography: Shaughn & John (Lifestyle) and Jess Gabeler (Studio) | Copy: Trevor O’Brien Jones and Mike Ebeling | Design: Miguel Ribeiros and Laura Ocampo Cifre | Product Design: Daniel Kroemer
Developed the launch of brand’s new social media tool, VistaCreate without a creative budget.
The Role: Creative Director The Crew: Copy: Trevor O’Brien Jones and Mike Ebeling | Design: Miguel Ribeiros and Kristin Wells
Showcase how an up and coming beauty brand SBJ Essentials uses typical marketing products in unique ways to inspire VistaPrint’s business audience. My team collaborated with SBJ Essential’s founder to conceptualize new marketing products for her brand.
The Role: Creative Director The Crew: Photography Director: Georgia Cowley | Product and Graphic Design: Jacqueline Gerrato | Copy: Nataly Lane-Baez | Photo Art Direction: Emily Dyer | Producer: Tara Feeley | Photography: Jess Gabeler (Studio) and Eduardo Medrano (Lifestyle)