To introduce the luxury brand Perigold in 2017, it required an intriguing touch point. Designed to mirror the emotional experience of uncovering the perfect piece, the format entices the reader with a peek inside the envelope. Then it propels the reader through detailed-focused imagery and unfolds to reveal “Perigold” at its center. 

The Role: Design | The Crew: Creative Director: Zac Bernstein  |  Copy Director: Joanna Berliner  |  Copywriter: Lindsey Canant  |  Photography: Existing imagery supplied by various brands

Art direction the first print ads for Perigold, which aid in the new brand’s awareness. The ads appeared in Architectural Digest, Elle, Dwell, and Traditional Home.

The Role: Design & Art Direction The Crew: Creative Director: Bryant Ross | Copy Director: Susie Brady | Brand Strategist: Ezra Englebardt | Photography Direction: Christopher Winn

Mobile-first designed New Arrivals landing page.

The Role: Art Direction The Crew: Copy Director: Susie Brady | Photography Direction: Christopher Winn | Design: Baillie Lawless | Copy: Grady Ross

The landing page for the brand’s first Holiday shops.

The Role: Art Direction The Crew: Copy Director: Susie Brady | Photography Direction: Christopher Winn | Design: Baillie Lawless | Copy: Grady Ross

Homepage content highlighting large scale wall art and the launch of a new brand to site.

The Role: Art Direction The Crew: Copy Director: Susie Brady | Photography Direction: Christopher Winn | Design: Baillie Lawless | Copy: Grady Ross | Photography: Proprietary hero and muuto supplied imagery