Concept inspired by the book's explanation of how brands can use emotional connections in developing successful products.

The Role: Concepting + Design

Animation illustrates how an expression may be perceived as positive in one culture, but negative in another.

Role: Storyboarding + Art Direction | Lettering by Kate Bingaman-Burt | Animation by Melissa Allard

Beginning of the storyboard process.

Openers to tease stories within the front and back of the book sections of the magazine.

The Role: Concepting + Design

Pattern cutting throughout the entire feature article to convey the disruption caused by new technologies that change the way companies operate.

The Role: Art Direction + Design | Illustration by Leandro Castelao

Feature about recognizing the signs that it's time to reinvent your company.

The Role: Art Direction + Design | Photoillustration by Dan Saelinger